Snow Leopard Vodka launches global campaign
Spelt grain vodka brand, Snow Leopard, has launched a foraging inspired cocktail campaign across London in a bid to support World Snow Leopard Day on Friday 23 October.
Supported by events in Hong Kong, Singapore, LA and Seattle, home of the Snow Leopard Trust, the campaign aims to help the brand move one step closer to their overall fundraising target of $1,000,000, which will help towards removing the snow leopard from the global endangered species list.
The Forage Your Own (FYO) cocktail campaign will draw inspiration from the native home of the Snow Leopard, a vast reserve of rare and exotic flora that is ideal for creating beautiful and distinctive serves using unique herbs, flowers and spices from its Himalayan habitat.
Bespoke serves will be created by Amanda Humphrey of Maxxium UK using foraged ingredients including chrysanthemum and Himalayan lavender. They will be showcased in on-trade accounts during October across London
Each venue will be host to exclusive sampling events and an FYO masterclass. Guests will be invited to donate £3 to the Snow Leopard Trust and be in with the chance of winning a bespoke Snow Leopard Vodka Himalayan FYO Cocktail Kit including Snow Leopard Vodka, herbs and spices such as lavender, chrysanthemum and mint from the Himalayas, two highball glasses and a branded cocktail shaker.
For more information on the venue details and the competition and donation routes click here.
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