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Supplier press releases: Kerrymaid appoints Sophie Wright as its Brand Ambassador

26 February 2013
Supplier press releases: Kerrymaid appoints Sophie Wright as its Brand Ambassador

To celebrate the relaunch of its dairy solutions range, Kerrymaid has appointed flourishing chef, Sophie Wright, as its Brand Ambassador for 2013.

On 7th February, London cookery school La Cucina Caldesi played host to the re-launch of the Kerrymaid professional dairy range. This intimate venue was the perfect setting for Sophie Wright to whip up a few Kerrymaid inspired dishes.

Sophie served a selection of savoury and sweet recipes from her summer and winter menus, ranging from smoked haddock and spinach tart, to banana bread pudding with caramelised banana and Kerrymaid Custard. The recipes, devised by Sophie herself, were inspired by the versatility of the Kerrymaid range.

Sophie comments: "Dairy is a staple in every culinary kitchen. The Kerrymaid range of products offer the flexibility and convenience every chef needs when catering in a busy kitchen, without compromising on quality.

‘The creaminess of the custard, the tastiness of the spread, make the Kerrymaid range an essential part of the repertoire of every chef.'

Anthony Wilkinson, marketing manager for Kerry Foodservice, was on hand to comment on this exciting new team-up with one of the industry's rising stars: "We are all very pleased to have Sophie as the Kerrymaid Brand Ambassador for 2013. She was a natural choice and epitomises the Kerrymaid dairy range; practical, innovative and professional.

"Coupled with our continual market research and product development, the new look packaging reinforces Kerrymaid's commitment to supplying the foodservice industry with a professional dairy category solution, delivered with Irish charm.

"Throughout the last year, we have commissioned independent research through Cambridge Direction on a selection of our Kerrymaid products, against other market competitors.

"We are really pleased with the results. Kerrymaid Original Spread was found to have great spreadability, going twice as far as butter, and retaining a creamy buttery taste and texture.

"Kerrymaid Red, White and Pizza Grate were extremely functional and convenient; they did not oil out too much, delivered an excellent stretch and melt; overall providing a good appearance.

"Lastly, Kerrymaid Single and Whipping were identified as the best-looking products, with a creamy, diary taste."

This tie-up represents the first stage of some very exciting activity for Kerrymaid in the coming months.

For more information on Kerrymaid products and recipes visitwww.kerryfoodservice.co.ukor call 01784 430777.

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