Cocktail bar brand Be At One has reported a 10% rise in like-for-like sales during the festive season.
Between 1 December and 2 January total sales shot up by 30% and the group sold a total of 516,510 cocktails. Sales of the most popular cocktail, a Pornstar Martini, accumulated almost £700,000 in revenue.
Sales peaked on Friday 16 December with the group recording sales of £340,000. The Greek Street bar on London's Soho stood out as a high performer on this day, taking £37,000.
The company also reported a rise in group bookings, up 38% like-for-like versus 2015. New Year's Eve bookings were also up by 60% nationwide. Christmas pre-booked packages are also on the rise, up 600% year-on-year.
Be At One's Milton Keynes was noted as having the best like-for-like sales growth for bookings, up 116%.
On Boxing Day Cardiff was best performing in terms of revenue, and London's Shoreditch site was the highest-taking bar on New Year's Day.
Steve Locke, co-founder and director, said: "December trading tends to be a very strong period for Be At One as guests seek out a high-quality and special experience to celebrate the festive season. What is particularly pleasing this year is our performance in terms of bookings and our guests' take-up of special Christmas packages, which are massively up and has been embraced and driven by our hard-working teams."
Be At One was founded in 1998 and now operates 31 bars across the UK.
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