Pub group the Draft House will open its 10th pub, and its first outside London, in Milton Keynes in October this year.
The move comes after Draft House founder Charlie McVeigh negotiated the purchase of a large former JD Wetherspoon pub at the entrance to Milton Keynes' Hub district.
McVeigh said: "Our concept for the site is inspired by the environment, history and contemporary culture of Milton Keynes - with the original plans for the new town aligning Midsummer Boulevard to the summer solstice. We want to embrace the cosmic personality of Milton Keynes as the ‘The little Los Angeles in Buckinghamshire' by bringing LA sized Structures into the pub through projecting billboards, super-sized neons and airport style floor graphics.'
"Milton Keynes is home to 500 corporate HQs and the longest shopping centre in the country but lacks a great craft beer pub. We aim to fill that gap with our trademark good food, great beer and real people."
The site will feature copper tanks filled with unpasteurised Pilsner Urquell lager, in a continuation of the pub group's relationship with the Czech brand.
Food on offer will include: foot-long scratchings; char-pit ribs; the Mexi-Cali salad; and burgers.
The other Draft House sites, all in London, include: Birdcage (E2), Plough Place, off Chancery Lane (EC4), Charlotte Street (W1), Hammersmith (W6), Midsummer (MK9), Northcote (SW11), Old Street (EC1), Seething (EC3N), Tower Bridge (SE1) and Seething Lane (SW11).
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