Green Cauldron Coffee has opened its first Australian coffeehouse in Liverpool, with a further 50 outlets planned across the UK in the next five years.
The company, which owns a 100-acre coffee farm in Byron Bay, is investing £12.5m to roll out its boutique coffeehouse brand and break into the £5b-turnover industry.
It also aims to expand its offering by wholesaling its Australian coffee beans to independent operators.
Beverley Seymour, director of Green Cauldron Coffee, commented: "Australians take their coffee very seriously and we are bringing this ethos to the coffee-lovers in the UK - starting with Liverpool.
"Australia has long celebrated a rich artisan café culture and the country leads the world in creating the perfect cup of coffee - they are obsessed by it, and we are determined to raise the espresso bar in the UK."
Green Cauldron's first Australian coffeehouse opened its doors this week at Castle Street in Liverpool, comprising two coffee bars, an espresso bar and a drip bar, which is a brewing concept similar to filter and cafetière.
Last year, UK coffee drinkers increased their visits to coffee shops despite the recession, according to research by Allegra Strategies. The Project Café 10 report found that coffee has now become a £5b-turnover industry, with high-street chains including Costa Coffee and Starbucks dominating the sector.
By Kerstin Kühn
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