Chocolate on the hoof

25 January 2001
Chocolate on the hoof

Did you know that the average sale of chocolate per head, per year in this country is around 11 kilos? To capitalise on this, Kellogg has introduced a new chocolate bar to its Nutri-Grain range for customers who have breakfast "on the hoof".

The bar is made from soft-baked wheat and wholegrain with a chocolate filling. Other varieties are: strawberry, apple, blueberry and cherry.

Also new are Chocolate Caramel Squares as part of the Rice Krispies.

The new but, with a tasty caramel flavour, contains chocolate chunks and is topped with chocolate drizzle.

Portion-Paks from Kellogg now contain 20 per cent more cereal to every single Portion-Pak.

The range comprises 13 of the most popular brands from All Bran Plus to Coco Pops.

Kellogs

For more information please contact: matty.grant@rbi.co.uk

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