Energetic newcomer
19 April 2001
New from Waters & Robinson is the Recharge energy drink. It is an alcohol-free, "designer" drink which is being launched in the teen and young people's market. It gets its energy label through of a range of B vitamins, caffeine and taurine, and is suitable either as a stand-alone drink or as a mixer.
Packaging is a resealable 275ml PET bottle and a full range of point-of-sale marketing aids, including scratch cards, will come with the launch.
It comes in cases of 24 bottles, and is priced at 64p a bottle.
Supplier: Waters & Robinson
For more information please contact: matty.grant@rbi.co.uk
