Gaymers redesigns packaging and introduces two new flavours in relaunch
Gaymers Cider has redesigned its packaging and added two more flavours as the brand was relaunched.
The new flavous - pear cider with raspberry, and pear cider with cherry and apple - will join the existing apple and pear range.
Meanwhile the packaging update features bolder colours to strengthen its appeal to Gaymers' target audience, for consumption at "up-tempo social occasions".
The new flavours and design will both launch next month and will be available in the on- and off-trades.
Victoria Walker, marketing manager for Gaymers Cider, said: "Following extensive research and trial we are really pleased with the results and are very excited about the rebrand and delicious new flavours. We believe it brings to life the personality of the brand whilst maintaining Gaymers' distinct heritage and quality taste."
By Neil Gerrard
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