Cendant Europe, the UK arm of American hotel franchisor Cendant Corporation, is launching a new hotel brand.
Cendant Europe announced it is developing a new division to its economy hotel chain Days Inn called Days Hotel.
According to Cendant, the new group's hotels will be full-service hotels with bedrooms equipped to four-star standard.
The hotels will all have restaurants, bars, meeting rooms and business facilities. Days Inn's will have more limited dining and meeting facilities. Rates at the Days Hotels will start at £69.50.
The first Days Hotel opens in South Ruislip, Middlesex.