Pub Industry Award

17 February 2000
Pub Industry Award

As the trend towards eating out continues to grow, the competition between restaurants and pubs has never been stronger. Increasingly, food is becoming an important element of a pub's business, often making up more than half of the sales mix. Many pub groups and independents now offer their customers wide and varied menu options, producing high quality food at competitive prices. As a result, the extension of the pub's traditional role places extra demands on the people who work and manage them.

For St Ivel Foodservice, one of the UK's leading suppliers of dairy products to the food service industry, the growth of food sales in the pub sector has provided the company with further opportunity to expand and develop its operation. And with approximately 54% of food sales within the total pub sector coming from independents, St Ivel Foodservice's commitment to the pub sector is wholehearted.

The company prides itself on offering the highest levels of service as well as building close working relationships with each establishment or brewery and, of course, developing and delivering the right products that meet market needs.

The pub sector is now one of St Ivel Foodservice's core markets, and the company can offer customers an unrivalled range of dairy and yellow fat products. Its range includes strong consumer brands such as Utterly Butterly, Vitalite, and St Ivel cheese and butter, which are available in a variety of sizes, including portion packs, helping the publican cash in on the profitable portions market.

St Ivel Foodservice is proud to be sponsoring the Pub Industry Award. The winner faces a tough challenge, and will have a track record that identifies them as a leader in this major sector of the industry. The winner will also have to demonstrate success in business aspects of pub retailing and show innovation and vision across a wide range of disciplines, including personnel management, finance, and the ability to deliver consistency of a product of service - which can be either drink- and/or food-related - across the year. Most importantly, the winner will provide an outstanding example of excellence to the pub industry, delivering exceptional service with innovative ideas.

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