Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Fictional restaurant tops Italian TripAdvisor

Written by:
Fictional restaurant tops Italian TripAdvisor
Written by:

A fictional restaurant made up by a newspaper has topped the rankings on TripAdvisor in Italy.


Italian newspaper Italia a Tavola created ‘La Scaletta’ as part of an experiment to reveal alleged flaws in the ranking system of the popular hospitality reviews website.


Fake reviews were listed under the non-existent restaurant and within a month it became the best rated in the town in which it was alleged to exist.


La Scaletta was immediately removed when the newspaper contacted TripAdvisor to reveal its scheme.


In a statement, TripAdvisor said: “As the world’s most visited travel site, we are absolutely committed to ensuring that the content on TripAdvisor provides a trusted and useful source of information for those planning a trip anywhere in the world. In this instance, we investigated and removed from the site the listing and reviews that failed to meet our guidelines.


“It is a pretty meaningless experiment to create a fake listing or reviews just to try and catch us out, since that is completely different from the fraud we see and catch on a daily basis. We know that, when fraudsters attempt to manipulate the rankings on our site, they leave behind patterns that we can and do trace.


“We have been tracking reviews for well over a decade, so we can spot what is normal reviewer behaviour and what isn’t – that is how we catch fraud.”


New private feedback feature added to TripAdvisor’s Review Express >>


Aberdeen restaurant owner’s TripAdvisor reply sparks online shares >> 



Are you looking for a new role? See all the current restaurant vacancies available with The Caterer Jobs >>


Latest video from The Caterer


2 comments

Sign in to comment or register new account

Michael Thompson - 4 years ago

It seems TripAdvisor has been seriously caught out here and their response is woefully lacking in conviction. ... read more ... read less

Neil Gerrard - 4 years ago

So you don't agree with them that creating a fake restaurant was a "meaningless experiment"? ... read more ... read less

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free