The number of takeaway orders placed on a mobile phone has rocketed in the past year to 69% according to restaurant website provider FOODit.
The Shoreditch-based business, part of JJ Food Service provides restaurant websites to thousands of independent UK operators, and predicts that mobile ordering will continue to surge in the year ahead.
Paul Sharp, senior product manager at FOODit, said: “69% of our takeaway orders were placed on mobile phones in 2016, which we believe makes it vital for restaurateurs to have mobile-friendly websites that are continually updated to work on any of the latest phones and devices.”
Just 21% of FOODit orders were placed on desktop or laptop computers, added Sharp, and a further 10% using tablet computers, compared with 37% and 11%, respectively, for 2015.
FOODit offers takeaways and restaurants their own transactional website with free social media support and help with ranking on Google searches. Orders placed via FOODit websites grew 77% in 2016, while sales increased by 80%.