Whitbread has got the green light for a new Hub by Premier Inn in Marylebone as part of the brand’s London expansion.
Whitbread, the owner of Premier Inn, secured planning permission from Westminster City Council for a 294-bedroom hotel at 191 Old Marylebone Road, which it purchased freehold in 2016.
The new hotel is expected to open in 2021, generating approximately 60 new jobs. There are seven Hub by Premier Inn hotels open and trading in London with a further seven in planning or construction.
Owen Ellender, development manager for Whitbread, said: “We’re investing in building our Hub by Premier Inn brand across London and this site in Marylebone where two transport hubs meet is the ideal location.”
Whitbread bought the 54,000 sq ft former office building for £31.25m and plans to regenerate the site for a 13-storey hotel use with a ground floor café.
In its last financial year, Whitbread secured deals for 31 new Premier Inn and Hub by Premier Inn hotels across the UK, contributing a further 4,300 rooms to the secured development pipeline.
In its preliminary results presentation on 25 April 2018, the business confirmed it has more than 14,700 Premier Inn and Hub by Premier Inn bedrooms in its committed pipeline and that it expects to achieve its target of 85,000 bedrooms by 2020.
Two new Hub by Premier Inn hotels are scheduled to open in central London during the financial year 2018/19 at Berwick Street in Soho and at Bank in the City.