Retail and leisure company Boxpark have released further details for their planned regeneration of the Brighton seafront.
The plans, which will work to reinvigorate the neglected Victorian arches of the city’s Madeira Terrace, feature green spaces and easier access to the coast, which developers hope will increase footfall from tourists and locals alike.
The project is being pioneered by Boxpark chief executive Roger Wade, who is from the area. He will work alongside Chalk Architecture to develop plans if his application is approved by the council.
Wade’s Boxpark ‘pop-up’ shopping centres – so called because they are made of disused shipping containers – currently operate in London’s Shoreditch and East Croydon, with a third venue planned for Wembley. While his Brighton plans are aesthetically different, it is expected to bring in a similar quality of shopping and food offerings as well as a potential hotel complex.
He said the new images “show how our proposal would redevelop the area whilst maintaining the architecture that Madeira Terrace has become known for.”
Paul Nicholson, Chalk Architecture says: “Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas.
“In response to significant public interest, the scheme has evolved over time into a dynamic proposal of new and enhanced public space wrapping around retail, leisure, and commercial office use.
“Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.”