New Zealand farming co-operative, Alliance, has announced a UK-wide distribution partnership with Classic Fine Foods.
The deal will allow Alliance to expand its reach and deliver its Pure South product range across southern England and the Midlands.
Donna Smith, Alliance UK and Europe sales director commented: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium food market, they are a trusted brand to deliver innovative and artisan products into fine dining establishments.”
Alliance’s Pure South range of lamb and venison including South’s the recently launched Te Mana lamb, a 21-day aged, free-range and grass-fed premium lamb, bred in the New Zealand high country from a 10-year programme will be available via Classic Fine Foods for distribution to high-end restaurants, hotels and gourmet food outlets.
Emma Scott Aiton, sales director at Classic Fine Foods, added: “Classic Fine Foods has always built its success on having the right partners, and Alliance is no exception. We look forward to a prosperous future working alongside the world’s best lamb company and their spectacular premium lamb brands such as Te Mana and Silere Alpine Merino which are free-range and grass-fed, GMO-free and raised without the use of antibiotics.