The de Visscher family are to open the first international outpost of their Seafood Bar concept in London in August.
The 190-cover restaurant will be in a Grade II-listed Georgian townhouse at 77 Dean Street in Soho and will be the family's fifth site offering fresh seafood.
Woodfever, behind the design of Sushisamba's Amsterdam restaurant, and Fons de Visscher have designed the two-floor London site. Guests will be able to view and discuss the day's catch with the chefs at the downstairs seafood bar.
The menu will include ‘fruits de mer' platters, sustainably bred oysters and a mixed grill combining crustaceans and fish cooked on a plancha grill. The wine list will include Ruinart Champagne, Austrian Grüner Veltliner and Provençal rosé.
The group is said to maintain close relationships with producers to ensure all seafood is sourced ethically and sustainably, including Nordic Blu's farmed salmon, awarded the Seafood Watch authority's highest rating. The group has also committed to run its restaurants on wind energy, with a zero food waste policy.
The De Visscher family said: "It's our dream to bring our guests incredible seafood, and we are living that dream. We fell in love with London a long time ago, and we're very excited we've finally arrived."
The Seafood Bar founding family is made up of Fons de Visscher and his children Pepijn and Fleur. Fons de Visscher worked as a fishmonger in Helmond for 27 years before opening the first Seafood Bar restaurant in Amsterdam in 2012.