Amadeus launches new street food concept at NEC Birmingham

28 May 2019 by
Amadeus launches new street food concept at NEC Birmingham

Amadeus has launched a new street food inspired concept at the NEC in Birmingham.

Str(EAT) Kitchen sees themed stalls set up from which chefs prepare fresh food, changing menus every few weeks.

Dishes will include premium grilled sandwiches, tacos and chicken karaage as well as a varied vegan offering.

Seating and décor have been made using reclaimed materials and feature graffiti art by local artist Paige Lindau.

"We have set Str(EAT) Kitchen up to be agile so that the menu development process can take place in just two weeks, from initial scoping through to being sold at the venue. With everything created by our talented team of chefs, this allows us to innovate, be creative and truly authentic like the street food vendors we have taken inspiration from."

Kane Bridgman, general manager for Amadeus (NEC), said: "While we wanted to introduce theatre and excitement to the NEC's F&B offering, we also couldn't lose sight of the things all exhibition visitors want when it comes to food and drink: quality, speed, variety and value for money.

"In this way we have adapted the street food model so that it works in such a high footfall setting. We've introduced cashless payments to keep queues down and we keep things simple, selling a menu of three signature items at any one time. Individual elements of dishes are also prepared in a kitchen back of house, with serving staff giving dishes a final decorative flair before handing over to the customer at the stall."

Amadeus bolsters NEC with Barrel & Stone site in first for franchise operator>>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking