There's something very British about strolling along a deckchair-strewn seafront, eating fish and chips to the strains of "That's the way to do it!" from a nearby Punch and Judy show.
Most British tourist destinations are steeped in heritage, and their enduring appeal continues to serve the industry well.
When we think of British holidays we often remember them with a pang of nostalgia. Think cheesy: bright pink seaside rock, knotted handkerchiefs, "kiss me quick" hats and buying cockles and whelks at seaside stalls.
But the best thing about sightseeing around Britain nowadays is the wealth of attractions available to tourists. Days out can include indulging the taste-buds at Michelin-starred restaurants, a spa retreat or a Scottish castle hideaway. For the more inquisitive, there's the Eden Project's living theatre in Cornwall, which explains what makes our planet tick, or the chance to gawp at the capital's most historic landmarks by Ferris wheel aboard one of the most recent tourist attraction additions, the London Eye.
The very first British Tourism Week, which runs from 12-18 March, will showcase tourist events across Britain. The week, which it is hoped will be the start of an annual celebration, aims to raise awareness of the importance of our visitor economy.
It's designed to highlight efforts made by all UK companies within the tourism sector from historic and entertainment attractions to hotels, restaurants and sites of natural beauty. You can get involved by sponsoring an event or organising festivities of your own they don't have to be on a grand scale.
Why not invite your local MP for a tour of your business, hold an open day, or help cater for an event?
If you want to take part you can find out more information and apply to brand events as part of British Tourism Week by completing an event accreditation application form on the British Tourism Week website, www.britishtourismweek.com.