Quorn foodservice unit launches new brand identity

18 September 2023 by

Meat substitute protein company Quorn has announced today it has rebranded its foodservice arm of the business.

The rebranding exercise followed research undertaken by Quorn which identified the need for its foodservice unit to create its own brand identity to complement the brand's retail division.

Labelled QuornPro, it includes a new brand identity is to be rolled out across its UK and EU foodservice divisions this month, with the aim of expanding it globally. While its visual appearance will change, Quorn will keep its distinctive Q and orange tone from the retail brand to bridge its retail and foodservice divisions. With the new repositioning, it hopes to become the "protein of choice" for chefs.

Paul Jennings, head of culinary at QuornPro said the rebrand provides the company with a "unique opportunity to inspire the future of protein on plates".

He added: "We will build on our strong culinary credentials, using our food first strategy, passion, expertise and understanding of the foodservice industry, to reinforce our position as trusted industry leaders in protein."

Andrea Deutschmanek, head of marketing UK & EU foodservice added: "It was essential for us to pull the strands of our business together. We needed more than just a great visual concept to convey messages about nutrition, tasty food, and innovation, to help us build on our strong brand equity beyond the UK and globally."

Established in 1985, Quorn Foods supplies contract caterers, including Brakes and Creed, and foodservice outlets such as Wasabi and Costa. Its head office is in Stokesley, North Yorkshire, with manufacturing sites in Stokesley, Billingham and Methwold.

Continue reading

You need to create an account to read this article. It's free and only requires a few basic details.

Already subscribed?

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking