Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Welcome Break signs deal with Waitrose

03 April 2009 by

Motorway services company Welcome Break has signed a franchisee deal with supermarket chain Waitrose.

Two of the supermarket group's smallest ever stores will open at Welcome Break's Oxford Services on the M40 (1 May), with the second launching at South Mimms on the M25 on 15 May.

The openings will create 50 jobs and follow a similar strategy adopted by rival Moto, which has a tie-up with Marks and Spencer Simply Food.

Welcome Break chief executive Rod McKie said: "This is an exciting opportunity for the company to partner with a quality food retailer. We are delighted that Waitrose has chosen Welcome Break for its franchise operation in the UK and are looking forward to opening the two stores in May".

Welcome Break already has tie-ups with fast food operators Burger King and KFC, as well as newsagent WH Smith at its 24 sites across the UK, which have an annual footfall of 80 million.

Roadside catering sector stagnating, claims new report>>

Motorway services provider Welcome Break sold>>

Welcome Break launches pre-pay card for Coffee Primo>>

Welcome Break opens three new outlets at Eurotunnel terminal>>

By Chris Druce

E-mail your comments to Chris Druce here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs.

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking