Gail's MD: 'We have a good run in the UK ahead of us'

28 September 2023 by
Gail's MD: 'We have a good run in the UK ahead of us'

The managing director of Gail's has said its research shows there are 300 – 500 locations the brand could successfully open across the UK.

Marta Pogroszewska told the Lunch! show in London that the 121-strong bakery chain was eyeing expansion and hoped to open 30 new stores in the current financial year.

She said Gail's could also explore different models for its stores and "different ways to look at the brand" as it grew.

"There is a high demand for what we do," Pogroszewska said.

"The bakery space is very interesting right now, there are so many new entries. Some brands are actually converting and adding bakeries into their models which is interesting to see.

"We have quite a good run in the UK ahead of us."

Gail's was founded in the 1990s by Gail Mejia and opened its first bakery in London's Hampstead in 2005.

Pogroszewska said Gail's was "mindful" of health trends and considered the level of calories, salt and sugar in its products.

She said it was "definitely a topic of conversation" for the brand around how it could innovate its menu.

Pogroszewska added that Gail's had been working on its sustainability credentials for a long time but had not been "good at telling that story".

"We're making more of a conscious effort to tell that story, not only because it's something people would love to know, but also to spread the word," she said.

"Now as we grow as a brand we have a stronger voice, [and] there [is] some inspiration people could take from what we do."

Image: / Shutterstock

TagsBakery and Gail's
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking