AccorHotels has acquired VeryChic, a digital distribution platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages.
Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic works with more than 3,000 luxury hotel partners.
A membership of more than five million access the service via VeryChic's website and app. AccorHotels intends to strengthen the number of private sales and accelerate the international development of VeryChic.
AccorHotels has been rapidly expanding over the last year with acquisitions of digital disruptors, including luxury home rental business Onefinestay and digital concierge company John Paul last year. It has also revealed it is in talks to buy private vacation rental provider Travel Keys and event company Potel & Chabot.
Steven Daines, AccorHotels' COO new businesses and CEO HotelServices Africa & Middle East, said: "Our ambition is to support VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimise the distribution of their rooms."
Lafont, founder, chairman and chief executive of VeryChic, added: "The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector."
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