Best Western benefits from continuing ‘staycations'
The summer staycation has extended into the autumn, according to latest occupancy figures from Best Western.
As well as seeing increased leisure business during the summer months, the UK's largest consortium of independently owned and managed hotels reported rise in leisure sales of 17% in September and more than 30% in October, compared with the same periods in 2008.
Keith Pope, director of membership for Best Western (which has more than 280 three- and four-star properties on its list) explained that many holidaymakers who traditionally took breaks when the schools went back had opted for a British holiday this year. There had also been a big increase in weekend bookings, he added.
"It's also been a good year for people booking half-term breaks, spurred on by the Euro again dipping below 1.10 recently," he said.
"Consumers holidaying in the UK have been able to take advantage of many competitively priced hotel breaks on offer this year. However, Best Western has chosen not to enter into an industry-damaging price war and instead we're focused on adding genuine value to customers."
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