Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Best Western sells 4,25-plus more hotel rooms this half-year

02 December 2009 by
Best Western sells 4,25-plus more hotel rooms this half-year

Marketing consortium Best Western hotels has increased its like-for-like sales in the six months to 31 October 2009, with members selling in excess of 4,250 rooms (or 1%) more than during the same period of 2008.

"Although this isn't a significant rise, given the current economic climate, it's a good performance," David Clarke, chief executive of Best Western, told the company's first Investors' Forum in the City.

He went added that he was confident about the future with the 280 independently-owned hotels under the Best Western banner benefitting from the staycation.

Delegates, who included more than 100 hotel owners, investors, property agents and financers, were told that this trend was set to continue, with 70% of UK residents planning to take a national break.

The forum also heard that recessions can be a good time for equity-rich investors. "Distressed sales are tending to be the focus of equity-rich buyers, and these sales are likely to continue or even increase in the year ahead, although some buyers are still holding off in the hope of bigger bargains," said Paul Hardwick, director of specialist leisure property agents Fleurets.

"However, portfolio and major asset transactions are likely to remain thin on the ground, with new developments likely to be focussed on the budget sector.

"Transactions have proceeded well where vendor expectations are realistic and prices properly reflect the physical nature and condition of the hotel and both past and likely future trading performance."

Best Western benefits from continuing staycations >>

Best Western remains world's biggest hotel brand >>

Best Western confirms attempted data hijacking >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking