Thirty members have signed up to join a relaunched body to promote and protect the interests of hotels in and around Bristol.
The Bristol Hoteliers Association has reformed, having previously been active in the early 2000s.
It intends to provide a forum where owners and managers can highlight and tackle key issues affecting their businesses, as well as lobby the city council and national government. The main aim will be to drive more business to member properties.
The Bristol Hoteliers Association is chaired by Mark Payne, general manager of the 187-bedroom Bristol hotel, owned by the Doyle Collection.
"With Greater Bristol possessing over 40 hotels and 4,000 rooms, maintaining high level occupancy is key to each venue's on-going success but also that of the city's overall economy and prosperity," said Payne.
"Whether it's the high-end or budget venue, collectively all the hotels located in Greater Bristol play a major role in the prosperity of the city and surrounding area."
Payne added that as well as challenging decisions made both locally and nationally, the association will also look to promote and support apprenticeships.
"The plan is to hold regular meetings, conferences and social events," he said. "We also plan to establish our own hospitality awards where we will celebrate best practice in the sector."
Any Bristol hotelier in joining the association should contact Mark Payne on firstname.lastname@example.org
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