BT Sport has announced that it has signed up 10,000 pubs, clubs, hotels and betting shops ahead of tomorrow Premier League kick off.
The broadcaster is offering live Barclays Premier League, FA Cup football and Aviva Premiership rugby at prices that it claims undercut that of its rival Sky.
It will show the first Barclays Premier League game of the season, Liverpool v Stoke City at Anfield, tomorrow (Saturday) at 12:45pm live, with former Liverpool and Stoke striker Michael Owen as a co-commentator.
BT Sport director of commercial customers Bruce Cuthbert said: "Signing up more than 10,000 commercial customers before a ball is kicked in the Premier League is a fantastic achievement. BT Sport is an affordable and exciting new service for pubs, clubs and their customers. Interest has been phenomenal and underlines the value, quality and broad appeal that we offer."
BT Sport is available to all commercial with prices starting from as little as £75 per month. Its Sport Pack includes new channels BT Sport 1 and BT Sport 2, as well as ESPN, all available in both standard definition and high definition.
There will be 38 live football matches from the Barclays Premier League and up to 69 live rugby matches from the Aviva Premiership.