A new 29-bedroom Comfort Inn hotel has opened next to London's Hyde Park.
Previously the Park Lodge Hotel, the newly refurbished Comfort Inn Hyde Park is located 200 metres from Queensway and Bayswater tube stations.
Duncan Berry, UK chief executive for Choice Hotels Europe, said: "We are delighted to open this new London hotel which will serve both leisure and business travellers looking for a value-added competitively priced hotel.
"With the forthcoming 2012 Olympics we believe all our 18 London-based Choice-branded hotels are well-positioned to benefit from the inbound tourism expected next year."
Sayed Esmail, director of operations for the SME Group, which operates the hotel under a franchise agreement, said: "We wanted to work with a strong global franchise brand and Choice Hotels Europe fitted the bill perfectly."
Choice Hotels Europe has a portfolio of nearly 500 franchised hotels across Europe. Its brands include Clarion, Quality, and Comfort.
By Gemma Rowbotham
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