A deadline has been set for first bids on the 70-bedroom Hotel Verta, which was put on the market in July following the collapse of Von Essen into administration three months earlier.
Situated on London's South Bank between Battersea and Wandsworth Bridges, and adjacent to the London Heliport, the hotel is being marketed by Christie & Co on behalf of the administrators, Ernst & Young.
First bids have to be lodged by noon on Friday 14 October 2011.
David Creamore, director of London hotels for Christie & Co, said the sale of the property has attracted considerable interest from both the UK and overseas. "It is unsurprising as it represents a superb and rare rebranding opportunity for existing operators or for potential investors to gain a foothold in London's hotel marketplace," he said.
Christie & Co is inviting offers for the hotel of about £20m for the long leasehold interest (150 years, with 145 years remaining).
By Janet Harmer
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