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The Caterer

Electronic bookings continue to rise

05 October 2004
Electronic bookings continue to rise

European hotels saw a 17% increase in the number of nights booked via the internet and global distribution systems (GDS) between April and June this year, according to electronic marketing firm TravelClick.

Its figures for the second quarter of 2004 show 4.68 million room nights booked via the GDS and leading internet travel sites.

The average room rate was $178.68 (£100), representing an 8.9% increase on the same period last year.

London was the top European destination for electronic bookings, up by 22.7% to 745,862 room nights. Average rate was up by 15.8% to $233.31 (£130.76).

Worldwide, the number of room nights booked electronically increased by 11.4% to 29.8 million.

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