After a strong bounce back this year, global hotel sales are forecast to increase 30-40% in 2011, according to hotel investment services firm Jones Lang LaSalle Hotels.
Following a very challenging year in 2009, characterised by frozen liquidity, stalled transactions and drastic drops in hotel performance and values globally, 2010 signalled a dramatic improvement, with more opportunities for buyers.
The number of hotel sales is expected to continue to rise substantially in 2011, reaching a value of $28b (£18b) to $30b (£19.3b).
Among the active buyers, Jones Lang LaSalle expects to see real estate investment trusts, institutional investors and private and high net worth investors purchasing hotel properties next year.
"With more stock hitting the market in 2011, there will again be an increased depth and breadth of opportunities for investors, said Arthur de Haast, global chief executive of Jones Lang LaSalle Hotels.
"Until liquidity improves in the debt markets, however, the most acquisitive hotel investors will likely be those that make all-equity purchases or structure acquisition with low leverage levels."
By Janet Harmer
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