Hilton has launched a new meetings and events-focused brand, Signia Hilton, the global hotel group's 17th brand.
With a minimum of 500 bedrooms and 75 sq ft per key of flexible meetings and events space, Signia Hiltons will feature destination bars, chef-driven restaurant concepts, modern architecture and guestrooms, design "connected to the local culture", lobbies that double up as social spaces and ‘premium' wellness facilities such as infinity pools, spas and fitness classes.
The meetings and events spaces will be the core of each Signia Hilton with large ballrooms and pre-function areas, as well as small to mid-size meeting rooms.
Signia Hilton will operate in urban and resort locations, with sites confirmed including Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis in the USA. No plans have yet been announced to bring Signia to the UK.
David Marr, senior vice president and global head of full service brands at Hilton, said: "Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests. After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow' meeting professionals and set a new, elevated standard for the meetings and events industry."
Hilton has more than 5,600 properties with nearly 913,000 rooms in 113 countries and territories.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).