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London set to lead the way in hotel deals

03 March 2014 by
London set to lead the way in hotel deals

London is set to be a hotbed of mergers and acquisitions in the hotel sector in 2014, according to a new report.

The survey of 400 hotel industry professionals found that 76% thought London would see the most mergers and acquisitions activity in 2014, followed by Paris at 49%.

Compiled by law firm Berwin Leighton Paisner (BLP) and launched at Berlin's International Hotel Investment Forum (IHIF) today, the report found optimism in the hotel sector, with 97% of respondents predicting that revpar in Europe would grow in 2014.

Karen Friebe, BLP hotels group partner and author of the survey, said: "This is an optimistic outlook for the industry, hence the title of our report - ‘Confidence in a recovering market'. That confidence could time out though, as there is a debate amongst our respondents as to how long the recovery will last. A number of people we spoke to predicted no more than 12-24 months for the current tailwind."

Some 60% of those surveyed also said that they believed investors valued hotels as an attractive asset class, while 21% said appearing on review sites aligned with an increase in profit.

The top trends identified were:

  • 76% believe London will see the most M&A activity, followed by Paris at 49% and Berlin at 25%

  • Nearly a quarter said online comparison sites such as TripAdvisor are boosting profits

  • Over half expect to see strong inward investment into the European market and believe hotels have outperformed "traditional ", commercial property

  • 60% believe investors increasingly see hotels as an "attractive" asset class

  • Over two thirds believe investment this year will be focused on Europe

  • Institutional investors increasingly value the benefits of hotel property as an attractive real estate asset class

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