Nearly half of luxury hotel customers say their experience does not offer good value.
A poll conducted by Guoman hotels, Thistle's luxury brand, found only 55% of 546 respondents believed that top-end hotels provided value for money.
The survey also showed that 82% felt luxury hotels provided the best technology and were good locations for meetings and events.
However, 40% of those surveyed still wanted a greater emphasis on style and contemporary design.
Jonathan Langston, managing director of hotel consultancy TRI, said the results underlined customer's increasing awareness of style.
"Hotel design has moved on considerably, which is to be applauded. You can do a lot with design to make rooms feel fresh and new, rather than sticking with dated floral chintz.
"This gives customers the feeling of value for money but hoteliers also need to get the fundamentals of service and cleanliness right."
by Emily Manson
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