Hotel brand Marriott International has teamed up with British luxury accessories brand Lily and Lionel to launch a tote bag, made from old hotel linen, with proceeds going to The Prince's Trust charity for young people.
The 1,000 limited-edition bags, which feature a discreet "dream like" design on a dark grey background, are on sale for £20 via the hotel's website. Half the money from each purchase (£10) will go to the charity.
The designs are the result of Marriott's partnership with SleepingBags, a British social enterprise aiming to reduce landfill by recycling bed linen. Marriott is the first hotel company to enter into the SleepingBags partnership.
The tote is just one design in a range being used in all of Marriott's UK hotel rooms, including bags for hairdryers, newspapers and laundry.
Barbara Powell, senior director of social responsibility for Marriott International, said: "Marrott is delighted to launch the Lily and Lionel bag. Not only does it look good, but it's a great example of how we are working with our suppliers to create sustainable products and reduce our environmental footprint."
Founder and CEO of SleepingBags, Andy Mark,s explained that so much bed linen is "condemned by the top 300 chains of hotels" in one year, that laid end-to-end, it would reach around the world twice.
"The Lily and Lionel bag is an enchanting way of making people re-think waste. The bag looks good and it has a story to tell," he said.
Alice Stone, creative director at Lily and Lionel, said the company was "truly grateful to have been asked to take part", due to its interest in ethical, sustainable products and design.
Other SleepingBags designs include sleep wear and soft furnishings, also made with retired bed linen, while Lily and Lionel's prints and textiles are now stocked worldwide, including at Harrods and Harvey Nichols in the UK.