New independent hotel review and booking site launched

27 February 2007 by
New independent hotel review and booking site launched

A new independent hotel review and booking site was launched yesterday.

The site - - selects boutique hotels from around the world and offers independent video reviews and commentary.

Hotels are assessed on the levels of service quality, cleanliness, maintenance, design and ambience. Other factors are also taken into account including the hotel's commitment to the environment and its selling points. chief executive Harrison Brown said: "The idea behind the site is that it gives a perspective of each hotel which is as ‘real' as possible, without being clouded by marketing from the hotels themselves.

"We have all had an experience where we've booked a room based on a picture of accommodation on a website and when we arrive it's not what we expected. This is what wants to help alleviate - portraying an honest picture of quality hotels and managing customer expectations."

There are 20 video reviews currently online and plans to grow its video content to cover a number of global destinations over the next year. The site also offers a booking facility that requires no payment up front.

Moving pictures: Running video content on your website >>

TripAdvisor to allow members to post video clips >>

More TripAdvisor news on Hotel blogs >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

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