A new independent hotel review and booking site was launched yesterday.
The site - Hotels.tv - selects boutique hotels from around the world and offers independent video reviews and commentary.
Hotels are assessed on the levels of service quality, cleanliness, maintenance, design and ambience. Other factors are also taken into account including the hotel's commitment to the environment and its selling points.
Hotels.tv chief executive Harrison Brown said: "The idea behind the site is that it gives a perspective of each hotel which is as ‘real' as possible, without being clouded by marketing from the hotels themselves.
"We have all had an experience where we've booked a room based on a picture of accommodation on a website and when we arrive it's not what we expected. This is what Hotels.tv wants to help alleviate - portraying an honest picture of quality hotels and managing customer expectations."
There are 20 video reviews currently online and Hotels.tv plans to grow its video content to cover a number of global destinations over the next year. The site also offers a booking facility that requires no payment up front.
By Daniel Thomas
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