Peel Leisure has renamed its hotel operations arm as Tower Hotel Management.
The news comes as the company, which has been built up by managing the Peel Group's own hotel investments, expands to offer services to other developers and investors.
Based at the Peel Group's head office in Manchester, Tower Hotel Management currently operates seven hotels under various international brands including Hampton by Hilton, Holiday Inn and Holiday Inn Express.
In addition to its operational hotel management services, the company also offers in-house expertise in land and planning, sales and marketing, project management, hotel construction, information technology and legal affairs.
Peter de la Perrelle, managing director of Tower Hotel Management said: "I am delighted to announce the re-brand of the company to Tower Hotel Management. The Peel Group has invested significantly in people and technology, meaning Tower Hotel Management will make full use of this diverse and complementary bank of resources to add value to the service. With 23,000 new hotel rooms expected to open in the UK in 2014 and 2015, we believe now is the right time to be launching our new tailor made approach to hotel development and management."
Tower Hotel Management is sponsoring the Annual Hotel Conference (AHC) in Manchester next month, which takes place on 15 and 16 October 2014, at the Hilton Deansgate, Manchester.