Preferred Hotel Group recruits Shannon Reid as marketing director for EMEA
02 December 2009 by Janet Harmer
Shannon Reid has been recruited as marketing director for Europe, Middle East and Africa (EMEA) for the Preferred Hotel Group. She joins the company after spending 10 years in marketing and hotel management with Hilton Hotels.
"It is my goal to further strengthen the awareness of the Preferred Hotel Group in EMEA and to increase value to our member properties through highly targeted performance-driven marketing activities," she said.
Reid takes over her new role from Chris Fradin who has become UK & Ireland regional director for Preferred, which currently provides sales, marketing and technology support to more than 700 independent hotels and resorts worldwide.
