Search
The Caterer

St Ermins to become Accor's first MGallery hotel in London

17 March 2011 by
St Ermins to become Accor's first MGallery hotel in London

The 331-bedroom St Ermins hotel will reopen in mid-April within Accor's MGallery portfolio of properties.

It will be the first MGallery hotel in the UK. Accor launched the collection of individual upscale hotels in 2008 and currently has 36 hotels worldwide.

Jon Cummins, chief operating officer of US property company Amerimar Enterprises, which bought St Ermins last year for £65m with London-based Gracemark Investments and Angelo, Gordon & Co, said the hotel would not be branded.

"The hotel will become part of MGallery in the same way that properties are members of Leading Hotels of the World," he said. "What we liked about this agreement is that it gives us the opportunity to tap into the vast group sales and marketing systems of Accor whilst at the same time maintaining the independence of the St Ermins. The hotel will also benefit from some of Accor's procurement agreements."

Jean-Jacques Dessors, chief operating officer of Accor UK and Ireland, said that the launch of MGallery in London underlined Accor's ambitious and aggressive plans to open 300 hotels by 2015 in the UK, as well as increase Accor's upscale offering in London.

"St Ermins will now have access to our distribution network that will maximise guest bookings," he said.

The St Ermins is the first venture in Europe for Amerimar, which owns and operates 15 hotels in the USA including the Hotel George in Washington, Hotel Derek, Houston, and the Hutton Hotel, Nashville.

Cummins said the company would like the opportunity to develop other hotels similar to the St Ermins, where an attractive property in a good location had suffered from a lack of investment and poor management.

St Ermins closes for four months for £30m transformation to four star de luxe hotel >>

London's Jolly St Ermins sold for £65m >>

Accor signs franchise deal with London Town Hotels >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.