A 161-bedroom style-led budget hotel is to be launched in Bethnal Green, east London following a £38m investment.
The East London hotel will be the first hospitality venture from property investment and development company Definition Capital, led by Irfan Hussain and Marin Jakisic, who specialise in commercial and residential investments in London and the south east.
Hussain and Jakisic, who were also the founders of the property company JMH Group, will be the owners and operators of the new venture.
The hotel will aim to reflect the urban contemporary style of its east London location with interiors by Occa Design, while its restaurant and bar will highlight local food and drink suppliers.
The East London Hotel, which is being developed on the site previously occupied by the headquarters of Balls Brothers wine merchants, is set to open in the autumn.