Search
The Caterer

VisitBritain to support only assessed hotels

18 October 2004
VisitBritain to support only assessed hotels

VisitBritain has announced that from 2006 it will promote only hotels assessed either by itself, VisitScotland, the Wales Tourist Board, the RAC or the AA.

The decision comes as part of an initiative by the Government and VisitBritain to amalgamate quality standards in the UK. It applies to both international and domestic marketing.

Chief executive Tom Wright said: "This is a natural move to reinforce the industry's quality work and to promote Britain's excellence in customer service. It will support VisitScotland and the Wales Tourist Board, which have long-standing policies of promoting only assessed properties."

In March the five assessing bodies reached an in-principle agreement on common standards for ratings.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.