The International Food & Drink Event (IFE) has announced the addition of a vegan and plant-based food and drink section to the show for 2022.
The show organisers have partnered with Birmingham-based charity the Vegan Society to create a platform for suppliers to showcase products, provide tastings and network with buyers searching for plant-based and vegan products for their businesses.
The announcement comes on the back of a record-breaking Veganuary, with reported numbers of more than 582,538 people from over 200 countries taking part.
Ericka Durgahee, business development marketing manager at the Vegan Society, said: "The Vegan Society is thrilled to be partnering with IFE in 2022 and we can't wait to see the new vegan and plant-based section there.
"IFE is the UK's leading food and drink trade exhibition, and the Vegan Society will be there next March with many of our Vegan Trademark holders. We'll be helping brands to highlight their vegan product labelling in the ever-growing market. If you're an existing client of the Vegan Trademark, you can benefit from enhanced promotional opportunities at IFE22, so get in touch with them today."
Ashwin Ahuja, founder and chief executive at Karma Bites, said: "We are super-excited that IFE will be presenting a new vegan and plant-based show section in 2022. With this new dedicated area, I'm certain that 2022 will be even more of a success for us!"
Event manager Nicola Woods added: "Consumers are more aware than ever of the origins of their food and its environmental impact, as fresh ingredients, home cooking and buying local become more prevalent, and we wanted to reflect that shift on the show floor. As always, the show is striving to respond to consumer trends and to cater for tomorrow's supermarket shelves and restaurant menus."
IFE will run from 28 February to 2 March at ExceL London. To find out more visit www.ife.co.uk