Marco Pierre White's franchising firm Black and White Hospitality has appointed Brandie Deignan as managing director.
Deignan has been tipped to continue the expansion of the brand after the firm launched worldwide brand Black and White International. She will also oversee operations at currently established Black and White sites, including the recently opened Koffman and Mr White's English French Brasserie in Bath and pooled expertise from Marco's former mentor Pierre Koffman.
The brand is expected to have launched in a 50th location by the end of the year, and plans to have 60 by the end of 2019.
She joins the company from British Airways, where she looked at the food, lounge and in-flight elements of the firm. She also has experience with Tesco's hospitality brands, Whitbread, Travel Lodge Hotels and the Hilton Group.
Deignan said: "Black and White Hospitality is a young, dynamic business that is expanding rapidly.
"It has a very strong portfolio of brands and the business model of aligning the restaurant brands with hotels has proved very successful. Couple that with the most famous chef on the planet and we have an amazing recipe.
"The team is hugely experienced and very enthusiastic which means the business can adapt and react to the fast changing and challenging hospitality sector."
Black and White chairman and CEO Nick Taplin said the appointment will allow the company to "push ahead" with "exciting plans" currently in the pipeline.
He added: "Brandie comes with a wealth of experience which will benefit hugely our franchising business."