Burgers are now outselling fish & chips in Britain's pubs, accounting for £1 in every £12 of food spend.
The news came as part of research undertaken by food and drink consultancy firm CGA Strategy's Training Index and Food Monitor programmes.
Food pubs now sell an average of 160 burgers a week each, with the average sale price of £6.27, according to the research.
"Burgers have long been a pub food staple - even before demi-brioche buns and pickles became order of the day with this new gourmet junk food revolution" said CGA Strategy's Tom Lynch.
"Pub operators have capitalised on demand for premiumised burgers by offering innovative ingredients and premium bolt-on options."
"There are many examples of retailers really pushing the boundaries of the humble burger with unique sauces, toppings and accompaniments - these propositions become a real talking point for an outlet and the sheer noise around some of these new concepts highlights that a break from the norm can pay dividends in footfall, as well as margins. It's an opportunity for retailers to inject some real personality to their food offer and our research indicates that burger sales make up 12% of total sales on average, making it the cornerstone of any menu," Lynch added.
CGA's Trading Index and Food Price Monitor research tools saw data collected from around 7,000 pubs, bars and restaurants.
By Neil Gerrard
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