The group behind Persian restaurant Mahdi, in Hammersmith, London will launch new concept Beluga in Notting Hill Gate in late autumn.
CDG Leisure has secured a 2,392 sq ft space for the restaurant, which will offer high-end dining and incorporate a VIP bar and two private dining rooms over two floors.
The menu will specialise in contemporary Persian cuisine, with signature dishes including mixed grills and caviar, served in opulent surroundings featuring wallpaper by Roberto Cavalli, Swarovski chandeliers and Versace utensils.
Emma Cousins, of CDG Leisure, who brokered the deal, said: "The leafy surrounds of Holland Park, Notting Hill and Kensington, are the ideal location for this lavish concept by Notting Hill Persia. Beluga is sure to make a wonderful addition to an area rich with residents and tourists alike."
Arman Rahiminejad Tafreshi, of Notting Hill Persia, said: "Our new concept will be completely different to our traditional Persian restaurant, Mahdi. It will be larger, with high-end private dining rooms and a top interior which only felt right to be in an affluent spot like this. We will be serving cocktails for the first time and our new menu will embody the art of plating."