KFC reprimanded by Advertising Standards Agency over junk food advertising

08 August 2018 by
KFC reprimanded by Advertising Standards Agency over junk food advertising

KFC has been reprimanded by the Advertising Standards Agency (ASA) for breaking rules around the targeting of children with adverts for products with a high fat, salt or sugar content.

A poster for a Mars Krushems drink featuring an image of the beverage next to a Mars Bar under the words "fingerlickin' cool' had been displayed on a phone box a short distance from a primary school.

The Obesity Health Alliance had flagged the advert arguing it was being aimed at children.

KFC has said the advert was mistakenly placed within 100m of the school and apologised.

The advert was removed by the fast-food company on the day the ASA drew its attention to the error.

Adverts for products high in fat, salt or sugar must not appear, through any medium, in a context where more than 25% of the audience will be under the age of 16.

Kellogg's has also been reprimanded after it was found to have promoted a Coco Pops product during a Mr Bean cartoon.

Junk food adverts could be banned across Transport for London>>

Complaint against Prezzo "bottomless" Prosecco ad upheld>>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking