The STK Rebel concept, which is an all-day interpretation of the ONE Group's international steak restaurant STK, will take its place alongside a group of leading eating-out brands within the South St Andrew Square premium mixed-use development, at the heart of the Scottish capital.
The new 7,000 sq ft location represents the ONE Group's first standalone restaurant in the UK and Europe.
The current European operation of the company, headed by British entrepreneur and founder Jonathan Segal, sees it work in partnership within landmark hotel and leisure operations, including several hospitality concepts within the ME London hotel, headlined by STK, in partnership with Melia Hotels.
The firm also provides the entire food and beverage (F&B) programme of the Hippodrome Casino including 24-hour liquor provision, in London's West End. In addition, it recently launched at the ME Milan, Italy, again in tandem with Melia, developing and operating the entire F&B programme; including the Radio rooftop bar and STK Milano.
Segal, president and CEO of the ONE Group, who established the company in the US in 2006, before coming to London in 2011, said: "We are delighted to be expanding our footprint across Europe as we take our unique hospitality concepts around the world. Edinburgh is the perfect location for the UK's first STK Rebel. The cosmopolitan nature of the city chimes with all that the brand represents - energy, vibrancy, style and approachability. We could not think of a city more suited to our company and our STK Rebel brand than Edinburgh."
STK Rebel is an extension of the ONE Group's international steak restaurant brand, STK. It maintains the features and energy of STK, yet offers a menu and price point targeted at a broader market, with the ability to trade throughout the day and night. Previously announced US locations for STK Rebel include San Diego, Denver, Miami and Austin.
The South St Andrew Square development in which the new STK Rebel will sit is a joint venture between Standard Life Investments and Peveril Securities. The 165,000 sq ft mixed used development will also feature retail, office space and residential property, and is adjacent to high-end department store Harvey Nichols.
Confirmation of the first STK Rebel outside North America comes amid continued expansion for The ONE Group on three continents - North America, Europe and the Middle East. It also follows its recent proposed acquisition of premium sushi restaurant brand Katsuya and Mediterranean restaurant brand Cleo. The ONE Group announced in July that it has entered into an agreement with SBEEG Holdings, holding company of the SLS, Redbury and Hyde hotel brands, to purchase Katsuya and Cleo, and by the end of 2015, it is anticipated that there will be up to 12 owned and managed/licensed Katsuya and Cleo locations globally.
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