By Yasemin Craggs Mersinoglu
New luxury hotel the Londoner, set to open in Leicester Square next spring, has joined Preferred Hotels & Resorts.
The hotel will incorporate 350-rooms and 35-suites and extend six levels below ground, with the subterranean space including a luxury spa and two private screening rooms.
Marketing consortium Preferred claimed the Londoner will offer one-of-a-kind, immersive experiences that are reflective of local culture and a commitment to sustainability.
Lindsey Ueberroth, CEO, said: "We are honoured to welcome The Londoner to the Preferred Hotels & Resorts global family and look forward to a long and successful partnership powered by a shared belief in genuine, independent travel.
"The city's travel and tourism sector is forecasted to continue on a strong growth trajectory, and we're thrilled to continue catering to this growing demand by thoughtfully expanding our brand footprint in the ever-important destination for both leisure and corporate travellers."
The hotel will also have a rooftop bar and a 6,092-square-foot pillarless ballroom that can accommodate up to 864 guests and can be divided into two sections.
Inderneel Singh, director of Edwardian Hotels London, which owns and operates the Londoner, said: "We are delighted that The Londoner will join Preferred Hotels & Resorts' prestigious Legend Collection.
"This highly credible strategic partnership will enable our guests and partners to benefit from a wide range of best-in-class global product offerings including access to the latest technology and a global network of travel sales and meetings and events experts."
L'oscar Hotel London also joined the Preferred Hotels & Resorts Legend Collection this year.