Bartlett Mitchell, has announced a new deal with fresh produce supplier, Reynolds, allowing the caterer to offer its customers Fairtrade bananas at the same price as regular bananas for the first time.
Sally Grimes, quality standards manager for Bartlett Mitchell, explained: "At a time when many consumers are increasingly aware of food provenance, but also watching budgets closely, the challenge with Fairtrade bananas has been that they are more expensive and many consumers opt for cheaper bananas as a result.
"Our relationship with Reynolds, together with a higher volume commitment, has meant that we have been able to source Fairtrade bananas and sell them at a price that would match regular bananas."
Luke Ayton, event and key account manager for Reynolds said: "This type of situation is a challenge for all caterers, but by structuring a deal like this it is a win-win all round.
"Reynolds has been able to commit to buying larger quantities of Fairtrade bananas and Bartlett Mitchell can offer them to its customers without an increase in cost, and the consumers are no worse off financially," Ayton said.
By Lisa Jenkins
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