Bartlett Mitchell announces Fairtrade deal with Reynolds

03 December 2012 by
Bartlett Mitchell announces Fairtrade deal with Reynolds

Bartlett Mitchell, has announced a new deal with fresh produce supplier, Reynolds, allowing the caterer to offer its customers Fairtrade bananas at the same price as regular bananas for the first time.

Sally Grimes, quality standards manager for Bartlett Mitchell, explained: "At a time when many consumers are increasingly aware of food provenance, but also watching budgets closely, the challenge with Fairtrade bananas has been that they are more expensive and many consumers opt for cheaper bananas as a result.

"Our relationship with Reynolds, together with a higher volume commitment, has meant that we have been able to source Fairtrade bananas and sell them at a price that would match regular bananas."

Luke Ayton, event and key account manager for Reynolds said: "This type of situation is a challenge for all caterers, but by structuring a deal like this it is a win-win all round.

"Reynolds has been able to commit to buying larger quantities of Fairtrade bananas and Bartlett Mitchell can offer them to its customers without an increase in cost, and the consumers are no worse off financially," Ayton said.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking