According to online reputation management company Gotjuice.co.uk, businesses need to take online reputation management more seriously.
Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus.
More than 85% of purchasers research the web for reviews and feedback before making a purchase and 70% of potential customers will not make an inquiry if they read negative mentions of a brand or company.
Only 5% of purchasers look beyond the first page of search results, showing how vital it is to ensure that bad reviews and mentions are kept to a minimum.
Mark Hall, managing director of Gotjuice.co.uk, said: "Every business should be in full control of their online reputation. When a customer searches for a company's name or brand, the first pages from the online search results should show nothing but positive mentions. If this isn't the case, then the business will be losing out on new sales.
"It's important that you search for your company name and brands on a regular basis, and respond with the right action where appropriate," he added.
â- Ask for reviews - but don't ask until you have completed the transaction. Let the customer know that the company takes their feedback seriously and that you constantly monitor your progress to improve customer satisfaction.
â- Get your name out there with interviews - any time you have an opportunity to mention your company name in a positive light is worth the while.
By Lisa Jenkins
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