Pub operator Enterprise (formerly Enterprise Inns) has launched a new food club in partnership with Brakes offering tailored support to publicans, menu advice, deals, discounts and promotions to members.
The Enterprise Food Club has been developed in response to the increasing importance of food to many successful pub businesses and will introduce offerings to interested wet-led pubs, with the aim of helping them to boost profit and increase customer satisfaction.
James Armitage, head of marketing at Enterprise said: "We're committed to helping our publicans make a success of their business, and for many, food has become a really important part of running a profitable pub. This partnership with Brakes will ensure our publicans have access to high quality food at great prices, along with specialist advice that will help them keep customers happy and boost profitability."
As a member of the Enterprise Food Club, publicans will be offered help with effective menu design along with advice on ingredients, food presentation and pricing and access to fish and seafood through M&J Seafood, a specialist business within the Brakes Group.